Award-winning broadcaster and musician launches new in-flight music show, produced and designed by Folded Wing.
Brand new series Taking Off…with Jamie Cullum launches in June. It is produced by Essex-based Folded Wing, who have been making his BBC Radio 2 show since it began in 2010. The quarterly, hour-long show will celebrating fresh jazz and jazz-leaning emerging artists.
The show will be available on six airlines, including British Airways, Aer Lingus, Lufthansa, SWISS, Austrian, and Qatar Airways and is made in collaboration with leading global media and entertainment agency Spafax.
Platinum-selling recording artist Jamie will be selectingthe best emerging music with influences from around the globe whilst focusing on independent labels. Episode 1 includes Londoners Ezra Collective; Dublin’s Moondiver; US-born, Indian-raised and UK-based percussionist SarathyKorwar; and Latin-influenced alt-soul from Portuguese singer and songwriter Raquel Martins.
Folded Wing also make Selector Radio for the British Council, broadcasting to an audience of three million across 40 countries. The award-winning company have previously made shows for airlines, including Brasil Music Exchange which was made in partnership with BrasilMusica e Artes and formed part of BA’s inflight entertainment.
“The show is an absolute reflection of what Folded Wing stands for,” says CEO and founder Karen P. “It’s a platform for new music and new artists, showcasing them to the world. It’s great to be bringing Jamie’s amazing broadcasting and selection to a whole new audience.”
The bespoke sound design for the shows reflects the show’s international intentions and has been made by Sam Duckworth aka Get Cape. Wear Cape. Fly, using sounds from the Estuary 21 project with Dele Sosimi.
“Jamie Cullum is a trailblazer for discovering global jazz-inspired music and we are excited, proud and delighted that he is joining our roster of audio in-flight entertainment presenters,” says Philippa Starns, Audio Manager UK at Spafax. “His warm, friendly, cheerful presentation style is pleasant and welcoming, and his passion, knowledge and genuine love of all things jazz is inspiring. We’re thrilled that international passengers flying all over the world will now have the chance to either discover him, or welcome his voice like an old friend, onboard their flights”.
